Mar 3, 2000
Stories of what people are playing at when they play with dolls.
- The story of a company trying an experiment at marketing dolls to little girls:A new kind of doll store near Chicago's Magnificent Mile called "American Girl Place." The company has figured out all the ways little girls love dolls and they're trying to sell to nearly every one of those desires. Susan Burton reports that it's as if they've settled into a perch inside little girl's dreams and are selling from there. (14 minutes)