311: A Better Mousetrap
Apr 14, 2006
Stories about people trying to find new solutions to age-old problems—solutions that sometimes cause problems of their own.
- Reporter Brett Martin tries to use the tools of modern marketing to invent a new religion...one that would serve all the Americans who don't associate with any particular organized religion. It's a lot of people: Forty-three percent of the country says they don't consider themselves religious (according to a 2002 USA Today/Gallup poll). (11 minutes)
