311: A Better Mousetrap

311: A Better Mousetrap

Apr 14, 2006
Stories about people trying to find new solutions to age-old problems—solutions that sometimes cause problems of their own.
  • Reporter Brett Martin tries to use the tools of modern marketing to invent a new religion...one that would serve all the Americans who don't associate with any particular organized religion. It's a lot of people: Forty-three percent of the country says they don't consider themselves religious (according to a 2002 USA Today/Gallup poll). (11 minutes) BusinessReligion

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