366: A Better Mousetrap 2008

366: A Better Mousetrap 2008

Oct 10, 2008
Stories about people trying to find new solutions to age-old problems—solutions that sometimes cause problems of their own. Alex Blumberg returns (in collaboration with the Planet Money podcast) with the latest in the financial crisis.
You can listen to the 2006 version of this episode, with two additional stories, here.
  • Host Ira Glass talks with Andy Woolworth, an executive vice president in charge of new product development at the world's largest manufacturer of mousetraps, Woodstream Corporation, in Lititz, Pennsylvania. About once a month, Andy is contacted by someone who thinks he's invented a better mousetrap. He and Ira review some of the ideas that seemed particularly bad. (7 minutes) BusinessTechnology

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