394: Bait and Switch

394: Bait and Switch

Nov 6, 2009
Stories about people who take the bait, and those who place it. Including the story of man who tries to investigate a neighborhood crime and ends up in jail himself. And the story of the pitfalls of luring customers to a make-believe pizza delivery place.
  • A few years back, Bill Cotter was a rare book binder who decided to get into the rare book selling business. To do this, he financed his business on a bunch of low-interest credit cards. It didn't work out well. Bill tells the story of being hounded by his creditors, and all the ingenious bait and switch tactics they used to try to get their money back. A version of Bill's story first appeared on McSweeneys.net. Bill is also the author of the book Fever Chart. (10 minutes) BusinessEconomics

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