Sarah Koenig drives to Jeffersonville, a town of about 1200, and when she asks who is the most interesting person in town, she's led to Sonya Mallory. (10 minutes)
Producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads.
