Joe Monti’s real name is Joe Montalbano. But when he started in the car business, he didn't want to lose a sale because a customer couldn’t keep his name straight so he simplified it for the job.

This American Life producer Sarah Koenig checks out competing sales techniques at a Chevy dealership on the south side of Chicago. It turns out the number two salesman thinks he's number one, and the number one salesman...is a grandmother, Yvonne Hawk.