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Prologue

We hear clips from the recent press conference with Charlotte Beers, recently appointed Undersecretary of Public Diplomacy. Part of her job is, in her words, to sell the "brand America" abroad.

Prologue

Host Ira Glass talks to the Arnold Abbott, the founder of "Love Thy Neighbor," a Florida charity that's being sued by "Love Your Neighbor," a Michigan ministry and business. "Love Your Neighbor" owns the trademark on the phrases "Love Your Neighbor" and "Love Thy Neighbor;" the attorney for the Michigan business Julie Greenberg, contemplates whether suing a neighbor can fall within the category of loving them as yourself.