May 5, 2000
The pleasure of being in a rampaging, angry mob...and the terror of being in a rampaging, angry mob.
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- There's a TV ad so popular in Canada right now that people chant it in bars, stand and cheer it in theaters and at hockey stadiums. The ad taps into our desire to be part of a mob...and provides a safe way to do it, without fear. Host Ira Glass talks with the vice president for marketing for Molson's beer, which made the ad. (4 minutes)