Nov 30, 2001
Of all the wars to win, perhaps the propaganda war is the hardest. In this show, we bring you stories of propaganda wars past and present, by those who fought them and those who survived them.
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- We hear clips from the recent press conference with Charlotte Beers, recently appointed Undersecretary of Public Diplomacy. Part of her job is, in her words, to sell the "brand America" abroad. To consider all the difficulties she might face in certain parts of the world, host Ira Glass talks with Zdenka Milanovich, who ran the marketing campaign for Ariel laundry detergent, the European equivalent of Tide, in Pakistan. He also talks with John Quelch, a marketing expert from Harvard. (9 minutes)