311: A Better Mousetrap
Apr 14, 2006
Stories about people trying to find new solutions to age-old problems—solutions that sometimes cause problems of their own.
- Host Ira Glass talks with Andy Woolworth, an executive vice president in charge of new product development at the world's largest manufacturer of mousetraps, Woodstrean Corporation, in Lititz, Pennsylvania. About once a month, Andy is contacted by someone who thinks he's invented a better mousetrap. Ira and he review some of the ideas that seemed particularly bad. (6 minutes)
