As New Year’s approaches and people are contemplating things they want to change about themselves, we have stories of people trying to wake themselves up, shake up their own lives, or wake up others. Including the story of a company – or maybe it's a movement – called WakeUpNow.
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Prologue
This American Life staffers Brian Reed and Bianca Giaever explain to Ira this thing they've found online called WakeUpNow. It's a company but they can't tell exactly what it does, and what its product is. Maybe it's a club? An organization? They find hundreds of enthusiastic videos people have made about it. (5 minutes)
Something’s Happening Here and You Don’t Know What It Is
Brian and Bianca go to a WakeUpNow conference to try to figure out what the company really is. WakeUpNow does something called "network marketing," which Brian points out, is a very bland term for something completely mind-blowing. The company's Marketing Director Jordan Harris tells Brian and Bianca that what they saw at the conference was not a good measure of what the company is. We also hear from Robert L. Fitzpatrick, who researches network marketing and wrote a book called False Profits; and Damien Lacks, who quit his job to do WakeUpNow. (31 minutes)
Board Games
Jacob Goldstein and David Kestenbaum of NPR's Planet Money tell the story of two guys who decided that the CEO of a small tool company was paid too much and wanted to wake people up to that fact - They wanted to cut the CEO's pay. The two people happened to be investors in the tool company. It turns out if you think CEOs are paid too much, it's guys like this with money to invest in stocks that you want on your side. Planet Money is a production of NPR News. (15 minutes)
Sleep No More
A woman in Springfield Oregon named Angela Jane Evancie tries to get her boyfriend, sleepy grad student Morgan Peach, to wake up during finals week. (3 minutes)
This story was originally broadcast on December 12, 2012.
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