Oct 9, 2015
This week we go into the room at the headquarters of fast food chain Hardee's with the people who decided that this burger with beef, hot dogs, and chips is what America should be eating. We'll hear the story of how they sold that burger and other instances where how you tell the story is more important than the literal facts.
- Producer Zoe Chace gets into the room that Ira has been wondering about. Specifically, the headquarters of fast food chain Hardee's. They've whittled down a list of hundreds of ideas to a dozen sandwiches that they've made and are trying out. Zoe explains how they decide which ones are actually going to make it to market.