569: Put a Bow on It

569: Put a Bow on It

Oct 9, 2015
This week we go into the room at the headquarters of fast food chain Hardee's with the people who decided that this burger with beef, hot dogs, and chips is what America should be eating. We'll hear the story of how they sold that burger and other instances where how you tell the story is more important than the literal facts.
  • As we were putting together this week's show, we thought back to the guy in Act One who was in charge of marketing when Jack in the Box went through an E. Coli crisis. Because there's another company, Volkswagen, who's dealing with a huge PR crisis. And we wondered, what should the next VW ad be? What could they possibly say to make people trust them again? (13 minutes)

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