Full episode
533: It's Not the Product, It's the Person


Ira talks to Planet Money reporter Zoe Chace about the day she spent with an 11-year-old entrepreneur named Asia Newson, who has a company called SuperBusinessGirl. Zoe says Asia is a natural at making people want to buy whatever she’s selling. She seems to instinctively understand a business principle that plenty of adult business owners miss: the first thing you have to sell people on is yourself. (10 1/2 minutes)