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Act One: Mad Man

Producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads. For years Sarah has heard her dad accuse a former partner of stealing some of his best ideas, but until recently she never paid much attention.

Madoff

Host Ira Glass speaks with Harold Wilshinsky about a piece of advice he gave to his daughter and son-in-law over 15 years ago: Take your money out of the hands of Bernie Madoff, and diversify. Reluctantly, they listened to Harold, even though his son-in-law's family was making a fortune investing with Madoff.