Then Chicago-radio-listener and writer Alex Blumberg (he's now one of our producers) tells the story of encountering a corporation on its first day. It made all the human errors anyone does on a first day: exhibiting false confidence, pretending it wasn't the first day, trying too hard.
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Reporter Hanna Rosen did an investigation of those new antibacterial products—the antibacterial soaps and lotions, the antibacterial pizza cutter and linen and underwear. In her article, she mocked these products as ineffective.
Camp Lake of the Woods holds a fake Indian powwow during the summer. This kind of fake Native American-ness has been a part of camping in America since organized camping began a century ago.
How the science of radio enabled V103 to become tied for number one in the Chicago market. And how it cost DJ Ida Hackele her job.
Ira and the movie Fast, Cheap & Out of Control. Advertised as wacky, it is anything but.
David Sedaris tells true stories of photographers who try to take pictures of him which will make him seem more "wacky" than in fact he is, interlaced with a fictional depiction of what one of these photographers is like.
Ira talks with Josh Glenn, editor of Hermenaut, who explains the difference between Good Wacky and Bad Wacky.
In which we tackle the biggest possible how-to we could think of: how to make your life worth more. And we get answers — real, practical answers — from the people whose job it is to think about this issue: insurance adjusters.
Sure you can try to get your pop songs onto records, or on the radio, or onto MTV. But what happens if your medium of choice is ... the telephone? Before they had record contracts, the band They Might Be Giants distributed their songs through the medium of Answering Machine.
Alex Melamid and Vitaly Komar hired a polling firm to investigate what people want to see in paintings. Then, using the data, they painted what people want.
Will Powers — his real name — decided to try to use all the tools of modern brand marketing to sell himself to his own wife. It turned out to help their marriage.