Host Ira Glass talks to business professor Pino Audia and Fast Company magazine columnist Dan Heath about corporate creation myths, and why so many of them involve garages.
Producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads. For years Sarah has heard her dad accuse a former partner of stealing some of his best ideas, but until recently she never paid much attention.