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Brett Martin

Brett is a writer who seems to contribute to almost every magazine there is. He also participated in John Hodgman's Little Gray Books lecture series.
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Act Three: What Would Fill-in-the-blank Do?

Reporter Brett Martin tries to use the tools of modern marketing to invent a new religion...one that would serve all the Americans who don't associate with any particular organized religion. It's a lot of people: Forty-three percent of the country says they don't consider themselves religious (according to a 2002 USA Today/Gallup poll).