Full episode
311: A Better Mousetrap
Act Three

What Would Fill-in-the-blank Do?

Reporter Brett Martin tries to use the tools of modern marketing to invent a new religion...one that would serve all the Americans who don't associate with any particular organized religion. It's a lot of people: Forty-three percent of the country says they don't consider themselves religious (according to a 2002 USA Today/Gallup poll). (11 minutes)