The formula for Coca-Cola is one of the most jealously guarded trade secrets in the world. Locked in a vault in Atlanta. Supposedly unreplicable. But we think we may have found the original recipe. And to see if the formula actually might be Coke, we made a batch. Or, anyway, we asked the folks at Jones Soda and Sovereign Flavors to whip up some up, to see if it tastes like Coke.
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Here's the press release we put out about this story. And here's a note from Ira making it clear that we are not claiming that we have found the recipe used today for Coca-Cola. When we first broadcast this show, we had no idea how big a splash it would make. We heard from listeners, got international press coverage, and even made it into Conan O'Brien's monologue.
Message In a Bottle
The formula for Coca-Cola is one of the most jealously guarded trade secrets in the world. So we were surprised to come across a 1979 newspaper article with what looked like the original recipe for Coke. Talking to historian Mark Pendergrast, author of For God, Country and Coca-Cola, we were even more surprised when we found reasons to believe the recipe is real. (25 minutes)
Ask Not What Your Handwriting Authenticator Can Do for You; Ask What You Can Do for Your Handwriting Authenticator
Jake Halpern tells this story about document expert John Reznikoff, who came into possession of some materials which—if authentic—would change history. Then things got complicated. Jake is the author of several books, including World's End. (32 minutes)