Full episode
569: Put a Bow on It
Act One

The Room Where It Happens

Producer Zoe Chace gets into the room that Ira has been wondering about. Specifically, the headquarters of fast food chain Hardee's. They've whittled down a list of hundreds of ideas to a dozen sandwiches that they've made and are trying out. Zoe explains how they decide which ones are actually going to make it to market.
Serial Season Three is here. Listen Now