We use cookies and other tracking technologies to enhance your browsing experience. If you continue to use our site, you agree to the use of such cookies. For more info, see our privacy policy.
Skip to main content

Hi. We love you. Be our Life Partner.

Support the show to get ad-free listening, bonus content, and our new Greatest Hits Archive.

Learn more
This American Life Partners logo
00:00
00:00
  • Transcript
  • Share
This American Life
  • Life Partners
  • How to Listen
  • Episodes
  • Recommended
  • About
    • Overview
    • Staff
    • Announcements
    • Fellowships
    • Jobs
    • Music
    • Make Radio
    • On The Road
    • FAQ
    • Submissions
    • Merch
    • Contact Us
    • Our Other Shows
  • Merch
  • Follow Us
  • Life Partners
Full episode
298: Getting and Spending
Act Two

That Guy

  • Subscribe on Spotify Subscribe in Apple Podcasts
  • Transcript
Producer Diane Cook investigates that moment when you realize you've become "that guy" you've always hated, and how the simple act of purchasing deodorant can lead to that moment. (10 minutes)

By

Diane Cook

Song:

“That Guy” by The Family Guy

More in Advertising

View all
535: Origin Story
Sept. 19, 2014

Act One: Mad Man

Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads.
529: Human Spectacle 2014
June 27, 2014

Act One: I Am the Eggplant

Producer Stephanie Foo speaks to Nasubi, a Japanese comedian who, in the 90s, just wanted a little bit of fame.
529: Human Spectacle 2014
June 27, 2014

Act Three: I Am Iraq, I Am An Island

In Iraq, everyone from the militant group known as ISIS to the government security forces and shiite militias have been putting on such a deliberate show.

Staff Recommendations

View all
706
May 29, 2020

A Mess to Be Reckoned With

Lissa Yellow Bird searches for missing people. She's great at it. But then, her niece goes missing.

562
July 31, 2015

The Problem We All Live With - Part One

There’s one thing that has been proven to cut the achievement gap between black and white students by half: integration.

This American Life

This American Life is produced in collaboration with WBEZ Chicago and delivered to stations by PRX The Public Radio Exchange.

  • How to Listen
  • Episodes
  • Recommended
  • About
    • Overview
    • Staff
    • Announcements
    • Fellowships
    • Jobs
    • Music
    • Make Radio
    • On The Road
    • FAQ
    • Submissions
    • Merch
    • Contact Us
    • Our Other Shows
  • Merch
  • Contact
  • Life Partners
  • Serial
  • S-Town
© 1995 - 2025 This American Life Privacy Policy | Terms of Use

Share

  • Facebook
  • Twitter
  • Email

Subscribe

  • on Spotify
  • in Apple Podcasts

Share

  • Facebook
  • Twitter
  • Email