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Act One: Mad Man

Producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads. For years Sarah has heard her dad accuse a former partner of stealing some of his best ideas, but until recently she never paid much attention.

Act Three: I Am Iraq, I Am An Island

In Iraq, everyone from the militant group known as ISIS to the government security forces and shiite militias have been putting on such a deliberate show. Each faction has its own videos, parades, flags, propaganda and counter-propaganda.

Prologue

Host Ira Glass talks to business professor Pino Audia and Fast Company magazine columnist Dan Heath about corporate creation myths, and why so many of them involve garages.

Act One: Mad Man

TAL producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads. For years Sarah has heard her dad accuse a former partner of stealing some of his best ideas, but until recently she never paid much attention.Then she started asking her dad for details of this fight for his legacy, and what she learned surprised her.