Full episode
200: Hearts and Minds


We hear clips from the recent press conference with Charlotte Beers, recently appointed Undersecretary of Public Diplomacy. Part of her job is, in her words, to sell the "brand America" abroad. To consider all the difficulties she might face in certain parts of the world, host Ira Glass talks with Zdenka Milanovich, who ran the marketing campaign for Ariel laundry detergent, the European equivalent of Tide, in Pakistan. He also talks with John Quelch, a marketing expert from Harvard. (9 minutes)