Full episode
311: A Better Mousetrap (2006)


Host Ira Glass talks with Andy Woolworth, an executive vice president in charge of new product development at the world's largest manufacturer of mousetraps, Woodstrean Corporation, in Lititz, Pennsylvania. About once a month, Andy is contacted by someone who thinks he's invented a better mousetrap. Ira and he review some of the ideas that seemed particularly bad. (6 minutes)